
Regenerating natural capital through strategic partnerships
James Jones and Sons Ltd. is a diversified timber harvesting and milling operation and is the second largest pallet manufacturing and repair business in the UK with an annual capacity of 14 million units. Sharing Brambles’ passion for sustainability, James Jones has set a high benchmark by investing in supporting the development of the UK Woodland Assurance Standard (UKWAS). UKWAS is uniquely approved by both FSC® and PEFC™ and enables the progressive re-structuring of forestry to deliver multiple ecological benefits. For example, planting near watercourses is restricted to broadleaves to enable dappled shade for fish and more generally to enable far greater biodiversity per hectare planted.
James Jones saw the value of sustainability from an early stage:
• Establishing a dedicated environmental department
• Becoming one of the first FSC® accredited forest managers and sawmillers in the UK
• Like Brambles, uses life cycle assessment to communicate the sustainability benefits of its products.
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