Manufacturing is becoming
more and more complex
Changing consumer preferences are transforming how we operate, and it means we need innovation and flexibility in logistics.
RTM used to stand for ‘Route to Market’. More and more people realise that it now stands for ‘Route to Me’ – as every consumer wants the product to get to them in the most effective way. In the US alone, there were 1.5 billion fewer consumer trips to retail outlets last year than the year before.
Then you add the fact that manufacturing is becoming more and more complex, which leads to larger facilities that can accommodate a greater number of manufacturing capabilities. That’s driving a consolidation of manufacturing units, which means you need additional transportation.
Manufacturing is becoming more and more complex, which leads to larger facilities that can accommodate a greater number of manufacturing capabilities.
Everyone is talking about ‘super logistics’, but at the end of the day it’s about ensuring you don’t have idle capacity and that your transportation overall is optimised. You can do this only with data. Brambles has a world of data, so the opportunity is using that to help us make different decisions, and to help us to collaborate with other industry players.