Environmental Savings with New Zealand’s largest Retailer

Leveraging our ‘Share & Reuse’ model, the New Zealand (NZ) Fresh team delivered a strategic commercial engagement with the country’s largest retailer, Countdown Supermarkets.

Leveraging our ‘Share & Reuse’ model, the New Zealand (NZ) Fresh team delivered a strategic commercial engagement with the country’s largest retailer, Countdown Supermarkets.

The project involved a Life Cycle Analysis (LCA) of Reusable Plastic Crates (RPCs) compared to single- use alternatives in the NZ fresh supply chain. The superior environmental results of the RPCs were so compelling that a joint case study was produced with NZs peak industry sustainability body, the Sustainable Business Council (SBC). environmental savings:


10,100 tonnes of CO2-e, the equivalent of planting over 5,050 trees annually


Over 1,700 tonnes of waste, equivalent to more than 43,600 wheelie bins (240L)


Over 332,000 KL of water, equivalent to more than 3,300 residential swimming pools

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